Using Facebook has become an integral part of our daily routine. Facebook is often the first thing people do on their devices to catch up with the newest news. However, Facebook isn’t just a place for connecting people; it’s mostly a place for connecting businesses with their customers. That’s why understanding the importance of this social network and keeping control of your Facebook stats is essential to a solid marketing strategy.
The mobile app counted more than 2.2 billion users in 2020, and a little more than two billion of them used it daily.
The marketing potential of Facebook is incalculable given its millions of users. So it follows that finding potential customers is extremely likely on Facebook: it is all in knowing where and how to find them on Facebook.
For over a decade Facebook has been the leader in social media, and it seems like it has no intention of quitting. Although it has several strong competitors, it still remains the most popular social network for users. Perhaps because Facebook has gone beyond the status of a “social network”, becoming a real lifestyle. Through the years, Facebook has exceeded all expectations, evolving to meet the needs of its users. Because of its ability to change constantly and adapt to new trends, Facebook is one of the most successful networks on the planet.
Facebook is not only the most popular social network among users, even among marketers.
Regardless of the size of your business, Facebook is the perfect place to start testing your marketing strategies. Its main advantage is that virtually any type of content can find a following, making it the best place to start.
Businesses use Facebook not just to study their target audience, but also to build a stable and lasting relationship with them.
A company’s presence on Facebook is useful since:
- Facebook generated $ 17.44 billion in advertising revenue in the first quarter of 2020.
- More than 80 million small businesses around the world use Facebook Pages.
- 96% of active Facebook users have access to the social media platform via mobile devices.
- 58.5 minutes is the average time users spend on Facebook each day.
- 93% of those who do business use Facebook ads.
Contact me if you need help with your Facebook strategy
