Tik Tok is one of the most used apps at the moment, the most downloaded and installed app in the world. It has certainly not gone unnoticed by large companies, of any sector.
Tik Tok in numbers:
- 800 million monthly unique visitors
- 738 million downloads in 2019, to date we are around 2 billion
- 57% of the userbase is Chinese
- India is the top market for downloads with 323 million in 2019
- The average monthly time spent on TikTok is 45 minutes
Content creation is undoubtedly the most important thing, but profile curation should not be overlooked. Here are some basic steps to take care of your Tik Tok profile.
Marketing on Tik Tok
- Be recognizable: if you want a company profile make sure the name is free and choose the company name. Being recognizable through your name, logo and possible payoff is very important, especially, on Tik Tok where the content is always in the foreground.
- Choose the right Audience. As with other social networks, it is possible, with a company profile, to choose the target niche by age and interests. Take a look at Tik Tok’s insights and you’ll find a lot of useful information about your target audience.
- Post regularly. Once you’ve identified your audience, test and read the insights to understand the best times and days to publish your content. Finding a regularity will be a logical consequence and a good habit, as well as making it easier to schedule videos.
- Be creative and original. This is the hardest part but it’s essential to be credible if you do Tik Tok marketing. On this platform where young people are very popular, you can’t be out of context, so you have to find the right key to present your business, without being ridiculous, but professional and brilliant.
- Interact with other users. Compatibly with your core business, interacting with other Tik Tok users is possible and advisable. There are features that allow you to “challenge” or “duet” with another user to repeat a particular lip-sync or dance. In this way, followers of the other profile will see you and you can, therefore, gain visibility.
- Follow trends. Keeping up with the trends of the day and the hashtags is essential. An interesting way is to use the challenges, often launched by influencers or companies. In these challenges, users try to emulate a dance, a list of skills or even a particularly funny joke.
- Interact with followers. Ask questions, and greet your followers. Interaction allows you, as always, to get noticed.
If your target audience is young people, you need to be on Tik Tok and to do this hiring a Social Media Manager who knows this platform is fundamental and will certainly succeed in giving credibility to the company. An expert will be able to prevent the company from being ridiculous and not very credible.
I also have TikTok services, if you have any questions about it contact me
