What is the most challenging aspect of managing social media campaigns?
Finding new ideas!
Marketers must manage multiple social profiles and keep them up-to-date with new posts. This is a challenge. Your followers expect new content from you periodically. Brands must always have new ideas for social media posts.
Here are 20 ideas
1. Create a daily, weekly or monthly series
Do you want your social feed to be more of an event than a long list of random posts?
Start a series in which you have the opportunity to constantly interact with your fans and followers. Communicating with followers via Twitter is super easy and only requires a branded hashtag to get started. Regularly scheduling these sessions allows followers to express their opinions while also becoming more interested in your brand.
Asking your followers’ point of view not only shows your attention to them, it also helps you pinpoint their problems and fears. If you have a hard time “exposing” your social feeds, a periodic series is a great place to start.
2. Launch a Contest or a giveaway
People can’t resist the power of the word “free”.
Running a one-time contest is one of the biggest impact ideas on social media when it comes to potential follower engagement.
To run a competition, you do not necessarily need solutions or services provided by third parties. All you need is a combination of the following:
Something to offer for free. Preferably, your contest prize should be connected to your brand in some way.
Expensive rewards or irrelevant articles tend to attract those who go on the hunt for freebies and consequently do not become long-term followers.
Terms and conditions.
To protect you from a legal point of view, terms and conditions are a must for your competition.
On your terms and conditions page, be sure to indicate an email address that users can use to ask questions or raise concerns.
A creative way to participate.
Whether through user-generated content or through hashtags, asking followers to post about your brand is the best way to encourage them to participate.
After all, giveaway distribution is about spreading brand awareness and not just giving away something for free.
Plus, hashtags are the easiest way ever to keep track of users entering your contest for free.
You don’t have to run contests every week to get real results. Contests are an excellent way to increase the number and engagement of your followers, and are a great idea on social media for campaigns you intend to improve, such as the launch of new products.
3. Have an AMA session
Popular on Reddit, a series of AMA (Ask Me Anything) sessions represent a tremendous opportunity to train and engage your followers. AMAs are essentially question and answer sessions in which you can share your knowledge and experiences and your points of view.
Why bother holding an AMA session? What is it for? Evaluate how an AMA session can benefit brands: It allows you to show your personal side, highlighting the “behind the scenes” reality of your company It can increase awareness of your brand without being pressing and akin to a sales pitch It allows you to better understand the fears and interests of your audience
4. Takeovers
Takeover Sometimes giving your social feeds new momentum means letting someone take control of them. With takeovers, the management of your social accounts passes into someone else’s hands, usually for 24 hours. Transferring your social presence to an influencer or a famous person with a large number of active users is a great way to put your brand in front of new faces, as well as to give new voice to your account if you are short of ideas. to post on social media.
You can also let someone else in your company manage your account to spice up your feed. Consider business partners and people in your industry who might be great candidates for a takeover. The goal of a takeover is to gain exposure, so possibly choose someone whose target demographic is similar to yours.
5. Share, Repin, Retweet and Regram
Don’t be afraid to let your fans and followers do the talking. Remember that not all content on your social feed has to be yours. In fact, common sense tells us it shouldn’t be. Promoting other relevant brands, articles, and photos from your followers is a great content idea that shows that you participate in discussions of your industry, and don’t parrot.
6. Short video clips
Video content marketing has now become a must for modern brands. Unfortunately, many consider investing in footage too complicated or beyond their means.
However, when considering that video content gets exponentially more shares than images or text, brands should think carefully about creative ideas for social media that include video.
7. Reuse your content
Think about the planning, the commitment and the huge amount of time it takes to create any type of content. Don’t you think it makes sense to get as much out of each blog post or video you make?
This statistic will blow your mind: 50% of articles only get eight shares or fewer on social media. Ouch. For every blog post you write or video you make, you should consider additional ideas for promoting them on social media beyond their original format. For example, you can extract a quote from your content and reuse it in an image that can be easily shared through Canva.
8. Collaborate with another brand Co-marketing is a win-win situation.
Two brands can collaborate on a campaign or content, such as a webinar, e-book, or even a special promotion. Each company gets exposure to the other’s audience.
Social media is the ideal platform for co-marketing campaign ideas as it is extremely easy to synchronize efforts on social media. Look for brands to collaborate with that are not competitors but have a similar target audience to yours.
9. Instructions and tutorials
Blog posts aren’t the only space where your followers will educate themselves. While articles are a great way to break down step-by-step instructions, social media can be just as effective.
10. Go live
As a matter of fact there is something compelling about live video In fact, people spend three times as much time watching Facebook live as the time devoted to pre-recorded footage.
Marketers such as Seth Godin use live streams as a means of answering questions and educating audiences. Whether you’re vlogging from your car or conducting a Q&A session, responding to people in real time establishes a more personal connection with your followers. The biggest advantage? You can always reuse your social video content later.
11. Put customers at the center of attention
What better way to show your customers your appreciation for them than to thank them publicly? Go way beyond retweeting people who mention your brand and start a campaign that actually brings out your customers.
The higher the level of appreciation you show to your customers and followers, the more likely they are to share your content and promote your company on your behalf.
12. Conduct an interview
As an alternative to the traditional Q&A session, social media has made it easier than ever to conduct interviews. Whether via Twitter or Facebook Live, interviewing an influencer or established professional in your industry is a perfect combination of education and entertainment.
Social interviews are always informal and impromptu and perceived as spontaneous by your audience. As an added bonus, you can reuse your social media interviews in podcasts, blog posts, and YouTube videos.
13. Create a meme
Brands shouldn’t be afraid to show their sense of humor.
While meme marketing isn’t for everyone, social media itself is a breeding ground for funny imagery and satire. Of course, keep in mind that memes are short-lived. If your audience fails to grasp the irony, memes can be embarrassing and out of touch. That said, many brands with a younger target audience and strong social presence can take advantage of some fun content.
14. Take advantage of trending topics
Sometimes the best social media ideas come to your mind when you least expect them. Trending topics on Twitter and Facebook are a way for brands to leverage current content. Even if you have limited opportunities to make that content relevant, topical posts can be very popular.
A less time-sensitive way to stay on top is to refer to a big event that you know is imminent. If in doubt, however, avoid political or potentially sensitive topics. There is nothing worse than being obsessed with a social media PR nightmare when you just try to be ingenious.
15. Ask followers to tag a friend
An easy way to get more attention on your social feeds is to simply ask. Tag a friend posts are all the rage as they encourage responses from your followers and attract new potential followers to the group. Considering how simple it is to specifically indicate someone in a comment with an @, adding a request to tag a friend to a post is extremely easy. While you don’t need to ask for tags in all posts, this is a great way to encourage a response from a post that might not otherwise get much engagement.
16. Enter into an exclusive agreement with a social network
While brands shouldn’t put undue pressure on their followers with offers and bargains, social media ideas like Facebook carousel ads can help you get financial ROI from your social presence. The positive aspect of placing advertisements on social media is that they are easy to monitor.
17. Surveys
If there is one thing that social media has taught us it is that people love to share their opinions. Social media ideas such as Twitter polls are a one-click system that allows you to get an idea of your followers. Surveys don’t have to be formal, nor do they have to be related to sales. Social media is a conversation, so you need to be willing to listen to your followers’ feedback.
18. Reply to your followers
By expanding the concept of social media as a conversation, brands should always be willing to respond to their followers. Your users’ time is extraordinarily valuable, and taking the time to provide them with answers shows that you care.
Whether it’s praise, customer fears, or just someone wanting to say hello, your responses can say a lot about your brand. In an era where customer service on social media is so important, you can’t afford to avoid contact with your followers.
19. Go behind the scenes
Brands basically represent people. Don’t let this human aspect of your social feeds get lost.
Giving followers a behind-the-scenes look at your company is a sign of authenticity. Even taking a photo or making a video in the office doesn’t take a degree.
Does your office have a mascot? Are you having a party? Let followers see what you see.
20. Share a goal
Last but not least, brands should be willing to celebrate their successes and victories with followers. Has your company appeared in a major publication? Have you reached a sales goal? Are you excited about a new employee?
Have you finally moved to that elegant office in the city center? Let your followers know. Sharing these moments with your audience shows your human side and the growth of your brand at the same time.
Finally, social networks are not just about products but are used to tell a story and show how much your brand / company is worth.
If you need help with social media, feel free to contact me
