Are you looking for the best Facebook features, the lesser known ones and that can help you optimize the page or profile?
Upload images, post links, create sponsorships. Of course, there is a world behind these operations: you could write a book only on the advertising discourse. Your Facebook page is full of hidden features that can make a difference when publishing and organizing content on the editorial calendar. That’s why I started sifting through the links on my Facebook Fan Page and found some secret commands that I don’t use much. And that maybe you should start exploiting.
Like with the Facebook page One of the little-known commands you find in the menu of your Fan Page is dedicated to the likes you put on other pages. You often ignore this command, or leave Likes clicked a hundred years ago. Wrong: take advantage of this Facebook feature. So you can interact on behalf of your page and improve the community, you can like friends or useful pages for those who come to your Facebook Fan Page. Just go to the top right, on the general menu and click on the three dots. Here you will find the item “Like page” and by clicking you can choose the fan pages.
Manage notifications in one place
In the Notifications you will find the posts that have tagged you, the people who have shared your articles and your content by inserting a mention with the @. This is the right time to curate relationships and do some comment marketing. Leave a comment, thank the person or company who shared your link, and feed the virtuous discussion. Talk about your work, answer questions. Work in a social key, create connections. To do this it is useful to find all notifications in one place. How to do? Just go to facebook.com/notifications so you can better manage the relationships that bring more engagement.
Save link on Facebook for later
A Facebook feature that changed my life: save links. A sort of warehouse of ideas, a place where you can save everything you find on Facebook when you don’t have the possibility to do otherwise. I’ll give you an example. Are you on Facebook. Suddenly you find a link for the article you are writing, or perhaps a graphic that you know you will need one day. To save it just click on the arrow at the top right of the post.
A drop-down menu opens. Here comes the option to save the hyperlink that you will find in an archive accessible from the home page. The link of this archive is located under the Facebook Fan Pages and collects all the links you have saved. I clean up the archive at the end of the day and switch to Evernote. This feature is perfect for your blogging business because it allows you to give your mobile source selection a boost. That is when you need to change the application.
Make the most of image carousels
For some time, Facebook has been allowing you to create special posts, carousels of images to browse: a perfect solution to show more products. Each image of the shared link becomes a separate tab that you can browse. There are several features you can optimize for this format: You can give a different link to each tab. You can change the title of each tab. You can add and delete images. What are the recommended dimensions and proportions? Use 600 x 600 pixels and 1: 1 aspect ratio. You can also sponsor the post, but the text cannot occupy more than 20% of the image. What is the interesting Facebook function in these cases? Storytelling. In fact, by browsing the images of the carousel you can bring people to read and watch a mini-story made up of words, images, shapes and texts. Many companies use this Facebook trick to give the ADV an edge.
Tag pages, products and friends in photos
When you upload a photo you can insert several elements: the location, the date and the people present in the shot. The tag to your friends can be a way to involve who is present in the image, to do so you need to insert the @ symbol of the snail. You can also tag people you don’t know – that’s one more reason to be careful. The wild tag becomes a good reason to unlike. But I ask you a question: how to tag a page in a photo? Let me explain: is it possible to tag a Facebook page in the photo of your Fan Page? It seems not, but to do this you have to take advantage of one of the many hidden Facebook features. You have to plan a photo, go to the post editor, open the image and cite the page you are interested in with the “tag the photo” command. All done.
Change title and link preview on Facebook
This is one of the most interesting hidden features: you can change the Facebook link preview. If you share a blog article you have an image, a title that is taken from the title tag and a description that refers to the text of the meta description.
How to customize these fields? Just use WordPress SEO by Yoast: at the end of each article you will find the dashboard with a series of elements including a tab with all the social fields. Here you can enter title, image and caption for your preview. And if the image or text you have chosen for the preview of your posts on this social network still does not appear, you can refresh with Facebook Debugger.
Upload quality images to the fan page
What happens when you upload an image to Facebook? Grains. It always happens, especially when you use images with red, right? The advice is this: upload large images (1200 x 1200 pixels if possible) and use the PNG format. If you have beautiful photos, perhaps taken with a professional camera, create a photo album on Facebook and upload the images using the high quality option.
Insert formatting in Facebook posts
Not everyone knows that it is possible to insert formatting in your Fan Page posts. You can’t insert bold and italics as a native feature, that’s clear. You can’t even make room for paragraphs to improve readability. How to proceed? First you can insert a bulleted list using special keyboard characters. Then there are online applications that help you format your posts: smf.robingood.com allows you to add more space between paragraphs while with yaytext.com/it/grassetto-italic you can write in bold and italic.
In Facebook Fan Pages you can also insert Emoji, symbols similar to emoticons but which do not only concern facial expressions: you can find objects, foods, buildings, symbols. Emojis can be used to attract the reader’s attention.
Use permalinks and post embedded
Every post you publish on your Facebook page has a permalink, a unique address that you can use as a post on your blog. Then you can share it on Twitter and compress with Bit.ly or other shortening URL tool, you can insert it in a caption. You can use it as a link. But when I have to quote content from a page on the blog, I try to use embedded: it allows me to leave the reader on the page. You can enrich the content without losing the audience and increase the engagement of the page. In fact, the embedded features the elements to interact with the post – comments, likes, sharing – and the button to become a fan
Invite to receive updates
Many people use Facebook Fan Pages instead of RSS feed updates. A good thing, a sign of the social evolution of the web. The risk is to lose the publications: Facebook does not show everything on the home page. How to solve? You can use one of the coolest hidden Facebook features ever created and invite your fans to follow any updates you post. By clicking on the Like button, in fact, a drop-down menu opens that allows you to choose which option to set: you can decide to have all the updates of the page highlighted, or you can even receive a notification. Your goal?
You must invite fans to click on one of the options. How to do? You can create graphics with arrows, montages with screenshots: you find the way. But advise your fans to become real followers of the Facebook page. Find old Facebook notes Facebook also had notes. They were beautiful and captivating even on your personal profile and you could use them to create a blog on this social network. You could list resources, make reports, describe events or projects. Then they were eliminated.
Post GIFs and Instagram images
Do you know you can use GIFs on page or profile? This is one of the most popular Facebook functions: just enter the absolute URL of the file (the one with the .gif extension) of the space to publish. Facebook will automatically recall the content. Same thing you can do with Instagram, leave the permalink and post.
Hide in Facebook chat You don’t always want to get noticed and chat with other people. So, among the most useful Facebook functions you can use the one that allows you to disappear from the scene. And avoid other people texting you on Messenger. How?
You have to become invisible in the Facebook chat. To get this result you simply have to go to Messenger.com when logged in, click on settings and disable the green dot. In order to disappear from the active contact list. Send a link to a Facebook post Each Facebook post has a permalink, a unique URL that allows you to isolate the post.
From mobile it is obtained by clicking on the menu on the right, while from the desktop just point on the publication date. But why is this feature so important? By isolating the Facebook URL you can treat the post as a WordPress article and you can share it on Twitter. Most importantly, you can create internal sharing links: Post content on Facebook. Generate the permalink by clicking on the date. Go to PostAboutIt. Generate a sharing link. Go back to the Facebook post and insert the link with the call to action: share this post on Twitter. Thanks to this process you have created a link to share on social networks.
I do this for the most important content. Maybe for the posts dedicated to my book or to some initiative. Remember that inside you can also insert sharing points dedicated to external pages, not just to re-share the Facebook post. Find out all about competing Fan Pages Do you want to spy on competitors on Facebook and check all Fan Page details? Do you need a competitor’s sponsored list? Just go to the page in question and go down the sidebar. Here you find a link: page transparency. Click to get everything you need for research: the history of changes made to the name, the advertising list, creation date and more.
Receive notifications
This way you can make sure that every page or profile update is accompanied by a notification. A decisive action to make sure you never miss a post, a news, a photo or a video. Last useful step: create lists of interest and use them to monitor only certain accounts. For example, do I want to create interactions with a blogger’s audience to retain and win new readers? I identify all the useful contacts and put them on a list of interest. This way I can reach the updates of that segment and put my blogging strategy into action.
