Elettra Ghilardi Social Media Manager

  • Facebook Page: How to create an editorial plan

    How to create an editorial plan for your Facebook page in 3 steps  As part of a social media marketing strategy, the editorial plan considers marketing and business objectives of a company, brand, freelancer or influencer.  In addition to the tools available on the platform, the Facebook universe provides a channel for doing business for

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  • How to become an authority on Twitter   

    The way to gain authority on Twitter is to listen, be consistent, show that you care, and cultivate your interests. Your mission should be clearly defined, your work must be clear, and you must go about it in the right way. Quality and authority won’t come if you don’t show this.  Take care of your

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  • Netiquette is the etiquette of the Internet

    A set of rules governing good manners on the internet is known as netiquette: here are the parameters to take into account. It is a fusion of the terms network, which refers to the network, and etiquette, which refers to good manners. Therefore, netiquette consists of the set of parameters of education and correct behaviour

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  • To use or not to use Facebook hashtags?

    Are you sure you need to use hashtags on Facebook? When I analyze a hotel’s page in various consultations, one of the things I notice is the hashtags in the posts published on Facebook. As a Social Media Marketer, I have a strong allergy to hashtags on Facebook. But let’s go through things in order.

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  • Ads on LinkedIn: possibilities, costs, pros, and cons

    As the biggest professional social network in the world, LinkedIn has grown with more “normal” percentages than the other big giants, but now counts over 700 million registered users and is growing rapidly.  Its mission is to “connect professionals from all over the world to make them more productive and successful”.  LinkedIn users can upload

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  • 9 tools to improve the life of a social media manager

    Social media marketers live a different life than they tell. Many people have a strange idea that is spread by those who have only a pale vision of what social media managers do, and who see them as creative. Creating strategies, working with images and videos, playing with social networks.  I apologize, but this is

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  • Posting content on social media: How to create an editorial plan?  

    Somene would say, “It takes little.”. The facts are far from this statement. Because everything that comes before the fateful moment of publishing a post online requires time and skills, even if the publication itself requires just a click on the “Share” or “Publish” button. Posts published on social media are part of a broader

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  • Mistakes to avoid when doing link building

    Which link building strategies should you avoid? In order to get a clean link profile, you have to avoid the following mistakes, based on work by Google that is qualitatively unquestionable. Off-page SEO can be undermined by several link building mistakes. In order to climb the SERP, you can acquire hyperlinks and useful mentions by

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  • Waveful – What is it? How does it work?

    Waveful is a social network for sharing videos and images, currently available only for cellphones. I have been following and learning about this platform for a week as part of my job. Waveful how do i sign up? It’s very easy to register, you can choose from: -Your email address – Facebook account – Google

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  • What are the key elements for a social media strategy

    What are the key elements for a social media strategy? Before this question, you are asking yourself: why think about a Social Media Strategy? A Social Media Strategy is the study of a series of actions that need to be taken in order to position yourself on social media. The actions to be studied are

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  • How to write for social media

    How to write for social media? Social media copywriting is an art. There are results, but they can be positive or negative. It’s difficult to write effective texts for Facebook, Instagram, and Twitter.  Copywriting in social media marketing must be studied. Without improvisation. I know a series of steps that have become central when I

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  • Facebook hidden tricks and features

    Are you looking for the best Facebook features, the lesser known ones and that can help you optimize the page or profile?  Upload images, post links, create sponsorships. Of course, there is a world behind these operations: you could write a book only on the advertising discourse. Your Facebook page is full of hidden features

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