Elettra Ghilardi Social Media Manager

  • To use or not to use Facebook hashtags?

    Are you sure you need to use hashtags on Facebook? When I analyze a hotel’s page in various consultations, one of the things I notice is the hashtags in the posts published on Facebook. As a Social Media Marketer, I have a strong allergy to hashtags on Facebook. But let’s go through things in order.

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  • Ads on LinkedIn: possibilities, costs, pros, and cons

    As the biggest professional social network in the world, LinkedIn has grown with more “normal” percentages than the other big giants, but now counts over 700 million registered users and is growing rapidly.  Its mission is to “connect professionals from all over the world to make them more productive and successful”.  LinkedIn users can upload

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  • 9 tools to improve the life of a social media manager

    Social media marketers live a different life than they tell. Many people have a strange idea that is spread by those who have only a pale vision of what social media managers do, and who see them as creative. Creating strategies, working with images and videos, playing with social networks.  I apologize, but this is

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  • Posting content on social media: How to create an editorial plan?  

    Somene would say, “It takes little.”. The facts are far from this statement. Because everything that comes before the fateful moment of publishing a post online requires time and skills, even if the publication itself requires just a click on the “Share” or “Publish” button. Posts published on social media are part of a broader

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  • Mistakes to avoid when doing link building

    Which link building strategies should you avoid? In order to get a clean link profile, you have to avoid the following mistakes, based on work by Google that is qualitatively unquestionable. Off-page SEO can be undermined by several link building mistakes. In order to climb the SERP, you can acquire hyperlinks and useful mentions by

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  • Waveful – What is it? How does it work?

    Waveful is a social network for sharing videos and images, currently available only for cellphones. I have been following and learning about this platform for a week as part of my job. Waveful how do i sign up? It’s very easy to register, you can choose from: -Your email address – Facebook account – Google

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  • What are the key elements for a social media strategy

    What are the key elements for a social media strategy? Before this question, you are asking yourself: why think about a Social Media Strategy? A Social Media Strategy is the study of a series of actions that need to be taken in order to position yourself on social media. The actions to be studied are

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  • How to write for social media

    How to write for social media? Social media copywriting is an art. There are results, but they can be positive or negative. It’s difficult to write effective texts for Facebook, Instagram, and Twitter.  Copywriting in social media marketing must be studied. Without improvisation. I know a series of steps that have become central when I

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  • Facebook hidden tricks and features

    Are you looking for the best Facebook features, the lesser known ones and that can help you optimize the page or profile?  Upload images, post links, create sponsorships. Of course, there is a world behind these operations: you could write a book only on the advertising discourse. Your Facebook page is full of hidden features

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  • Where and who do I follow to improve myself

    This will be a different post than usual. For once I want to talk about myself and how I continue to train for my job.  I follow Gary Vee and Rachel Pedersen. Gary Vee he taught me to think positively, even and especially when everything goes wrong. To give my best in every situation, even

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  • 20 Social Media Ideas to Keep your Brand Feed Original

    What is the most challenging aspect of managing social media campaigns? Finding new ideas! Marketers must manage multiple social profiles and keep them up-to-date with new posts. This is a challenge. Your followers expect new content from you periodically. Brands must always have new ideas for social media posts. Here are 20 ideas  1. Create

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  • How to study buyer personas

    An important marketing principle is buyer personas. In many cases, we don’t realize the amount of data and information we have at our fingertips in digital to better understand the audiences for which we create products, services, and social media content. Studying and knowing your audience also facilitates the lead generation process, which is the

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