How to study buyer personas
An important marketing principle is buyer personas. In many cases, we don’t realize the amount of data and information we have at our fingertips in digital to better understand the audiences for which we create products, services, and social media content. Studying and knowing your audience also facilitates the lead generation process, which is the
What to write in a corporate blog
Today, all businesses must have a corporate blog. Opening and maintaining a corporate blog allows companies to promote their products and services and to reach out to potential clients. A corporate blog isn’t easy to create and manage. What is a company blog and how to start one A corporate blog is neither an encyclopedia
What is a Landing page?
What is a landing page? Landing pages are web pages that allow you to request information from visitors, through a form, in order to convert them into leads or contacts. As a result, a landing page that targets a specific traffic flow converts a higher percentage of visitors into leads than any other method. In
How to choose which Instagram profile is the most suitable
Instagram: personal, business or creator account. Which one to choose? In addition to those who use Instagram for pleasure, to share interesting images of their daily lives or travels, there are also those who use it professionally as well as those who want to use their connection to show creativity. These are the differences between
How to increase coverage on facebook
Do you always have the same number of likes on your page? Is the coverage of your posts always very low? The fault lies with the EdgeRank, the Facebook algorithm that determines the visibility of a post within the newsfeed. Zuckerberg & Co’s strategy would seem to be deliberately lowering the reach of posts to capitalize
How Much Does a Social Media Manager Cost
A Social Media Manager is a person who can help you gain further online visibility: When you start a new business, a brand new product or when you simply feel you need more visibility on social networks. Social Media Manager: what do they do? The Social Media Manager is a professional figure who deals with:
Who is my ideal client?
Who is my ideal client? When you are on social media there’s one thing that you need to know: Your Ideal client. Choosing the ideal customers means: Target the right audience Have the right message The right offer Know the right tools to use to reach your potential customers Why should you build the ideal
What you need to know about Clubhouse
Clubhouse is the new social network that is raging almost everywhere. Elon Musk is not the only one who has advertised it, but also many other international celebrities. There are already approximately 2 million active users in the USA, as well as 100 million dollars invested from venture capital firm Andreessen Horowitz. Basically, it simplifies
TikTok – is it suitable for my company?
Tik Tok is one of the most used apps at the moment, the most downloaded and installed app in the world. It has certainly not gone unnoticed by large companies, of any sector. Tik Tok in numbers: 800 million monthly unique visitors 738 million downloads in 2019, to date we are around 2 billion 57%
Why is so important to be present on social media?
Social media represent the center of communication in our era: you see it in everyday life. We are all connected to smartphones, e-mails, facebook, instagram, twitter, YouTube, etc … they have revolutionized our daily life. Social networks are growing at an incredible speed. Just think that Facebook, the most famous and used social network in