What are the key elements for a social media strategy
What are the key elements for a social media strategy? Before this question, you are asking yourself: why think about a Social Media Strategy? A Social Media Strategy is the study of a series of actions that need to be taken in order to position yourself on social media. The actions to be studied are
Where and who do I follow to improve myself
This will be a different post than usual. For once I want to talk about myself and how I continue to train for my job. I follow Gary Vee and Rachel Pedersen. Gary Vee he taught me to think positively, even and especially when everything goes wrong. To give my best in every situation, even
20 Social Media Ideas to Keep your Brand Feed Original
What is the most challenging aspect of managing social media campaigns? Finding new ideas! Marketers must manage multiple social profiles and keep them up-to-date with new posts. This is a challenge. Your followers expect new content from you periodically. Brands must always have new ideas for social media posts. Here are 20 ideas 1. Create
How to study buyer personas
An important marketing principle is buyer personas. In many cases, we don’t realize the amount of data and information we have at our fingertips in digital to better understand the audiences for which we create products, services, and social media content. Studying and knowing your audience also facilitates the lead generation process, which is the
Are you thinking only about your work and not sponsoring yourself?
Since starting this job in 2013, I have learned a lot, but I have also made mistakes. Everyone makes mistakes, but it is important to learn from those mistakes. As a social media manager, I opened my channels but lacked the time to manage them and they ended up neglected. You should not make
What to write in a corporate blog
Today, all businesses must have a corporate blog. Opening and maintaining a corporate blog allows companies to promote their products and services and to reach out to potential clients. A corporate blog isn’t easy to create and manage. What is a company blog and how to start one A corporate blog is neither an encyclopedia
What is a Landing page?
What is a landing page? Landing pages are web pages that allow you to request information from visitors, through a form, in order to convert them into leads or contacts. As a result, a landing page that targets a specific traffic flow converts a higher percentage of visitors into leads than any other method. In
How to choose which Instagram profile is the most suitable
Instagram: personal, business or creator account. Which one to choose? In addition to those who use Instagram for pleasure, to share interesting images of their daily lives or travels, there are also those who use it professionally as well as those who want to use their connection to show creativity. These are the differences between
How to increase coverage on facebook
Do you always have the same number of likes on your page? Is the coverage of your posts always very low? The fault lies with the EdgeRank, the Facebook algorithm that determines the visibility of a post within the newsfeed. Zuckerberg & Co’s strategy would seem to be deliberately lowering the reach of posts to capitalize
How Much Does a Social Media Manager Cost
A Social Media Manager is a person who can help you gain further online visibility: When you start a new business, a brand new product or when you simply feel you need more visibility on social networks. Social Media Manager: what do they do? The Social Media Manager is a professional figure who deals with:
Who is my ideal client?
Who is my ideal client? When you are on social media there’s one thing that you need to know: Your Ideal client. Choosing the ideal customers means: Target the right audience Have the right message The right offer Know the right tools to use to reach your potential customers Why should you build the ideal
What you need to know about Clubhouse
Clubhouse is the new social network that is raging almost everywhere. Elon Musk is not the only one who has advertised it, but also many other international celebrities. There are already approximately 2 million active users in the USA, as well as 100 million dollars invested from venture capital firm Andreessen Horowitz. Basically, it simplifies